A new hospital charity hopes to harness the goodwill of the community helping raise money for equipment and various initiatives.
London North West Healthcare Charity (LNWHC) will proactively co-ordinate fundraising and hopes to contribute millions over the coming years.
Wendy George, Head of Charitable Funds at London North West University Healthcare NHS Trust, said: There is a lot of competition in the charity sector but we’ve assembled a team with a proven track record.
“It is early days but I’m confident we can move from simply accepting donations and money left in wills to actively promoting fundraising.
“There is a lot of goodwill towards the NHS. It’s a public institution and we find people want to raise money and leave donations but often don’t know how.
“We need to make that as easy as possible for people and are here to support them in the practicalities of organising events and raising money.”
The trust has received more than £1.8m in donations and legacies during the past three years and, in return, provided more than £2.5m in grants for ward refurbishments, equipment and improving patient care.
It’s most recent project is contributing £1.5m to the creation of the newly centralised West London Vascular and Interventional Centre at Northwick Park Hospital which will open later this year.
The money is strictly ring-fenced and can’t be spent on redressing financial shortfalls within the organisation.
The five person charity includes community manager Simon Pitts who comes from Barts Charity.
“It’s a completely different setup but the fact that we have a blank slate is a great opportunity. People want to donate and fundraise for their local hospitals but often don’t know how. Our job is to help facilitate and support those activities.”
One of Simon’s proudest achievements was helping to set up the Transform Trauma Appeal to raise money for the Centre for Trauma Sciences at The Royal London Hospital.
It was subsequently championed by the Sunday Mirror which ran a series of articles on its work and has raised more than £350,000.