Brent is a place of contrasts and a destination for thousands of British and international visitors every year. It's not one of the greenest of London’s boroughs but ironically is known largely for a small patch of green turf in Wembley, the new stadium with its distinctive arch lies at the cultural heart of the area. Brent provides a stage for cultural, sporting and religious events of national and international importance, including most recently the Olympics 2012.
Brent is served by some of the best road and rail transport links in London and its multicultural residents enjoy some award-winning parks, outstanding schools, a great night life and a reputation for fostering and celebrating community cohesion. The population is young, dynamic and growing and there is a long history of ethnic and cultural diversity which has created a place that is truly unique and valued by those who live and work here. The borough spans two distinct areas: the densely populated inner city, and leafy outer London suburbia. Like neighbouring Harrow it is one of the most culturally and ethnically diverse areas in the country.
Shopping and restaurants
The New Designer Outlet Shopping Mall is London’s first purpose-built designer outlet and the only one within the M25 orbital motorway. It is home to a unique range of 70 high street and aspirational brands offering discounts of up to 70 per cent, 15 new restaurants, cafes and coffee shops, as well as a nine-screen Cineworld. International sports fashion brand Nike has a flagship unit on the ground floor facing Wembley Stadium; other brands include Gap, M&S, Clarks, Adidas and LK Bennett.
In addition to all the new mall and all the chain stores that you would find in the high streets of any busy borough, Brent has a few surprises such as The Queen's Park Farmers' Market based at Salusbury Road Primary School, selling a range of organic produce and home-made cakes . There is also Wembley Market which is the largest Sunday Market in England, selling everything from sportswear, fashion, ladies shoes and lingerie, belts, bags and costume jewellery.
There are numerous restaurants in Brent offering cuisine from all over the world at good value. If you love Indian food then you must head to Wembley High Road and Ealing Road for a great selection of authentic Punjabi, South Indian and Gujarati Cuisine.
For alternative shopping head to the famous Ealing Road in Wembley which is a centre of Asian life in London. Its jewellery quarter and shops selling saris, shoes, clothing and traditional kitchenware attract people from all over the country and particularly from Britain's Gujarati community.
The new Civic Centre is on Engineers Way (opposite Wembley Stadium and Wembley Arena) in the heart of the Wembley regeneration area. It provides residents with easy access to a variety of public services in one place and increased and improved facilities for the whole community to enjoy, as well as generating efficiency savings that can be ploughed back into local services. It functions as a community hub where residents can meet, eat and shop, as well as a building from which council services are provided.
Brent has lots of open, green spaces to enjoy - well loved parks include Fryent Country Park, Gladstone Park and Roundwood Park. For a tranquil day out away from the bustling metropolis, make sure to visit Brent Reservoir, a conservation area and wildlife centre and home to Wembley Sailing Club and the Water Sport Centre which is welcoming to new members for racing and leisure sailing.
For more information about schools, religious centres, activities and groups you can get involved with in Brent visit Brent Council's website.